Anybody who is familiar with Salesforce's standard workflow engine will be comfortable with writing the rules that determine when your content is delivered. Keep in mind ... this engine is NOT created by Salesforce ... you have to navigate to our pages to write these rules. The location of our rules engine is automatically presented to you after you've created your content and you've clicked on "Next". 

NOTE: Every Co-Pilot requires that you have at least one condition in order to deliver content.